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Broad is Good, Niche is Better
By selfemployedblog | December 4, 2007
This is nothing new but I’ll write it anyway. The more focused your site is, the more likely you will make sales.
I run a few blogs and my most popular one is pretty broad. I make an affiliate sale every now and again. I make more money with PPC ads rather than affiliate sales on that site. Then I decided to make another blog that was more focused and still something I have interest in.
Almost every post links to the affiliate product I am promoting. There is only one PPC ad and I am thinking of removing it all together. The niche site has only been live since late October and I’m already receiving traffic and have made two affiliate sales from the product I am promoting.
This could be pure luck or it may just be something I need to expand on. I was actually quite surprised at how quickly my niche blog was indexed by Google. I did all of the basics:
- Chose a domain with the keywords in it
- Posted every day (now I post a few times per week)
- Added a sitemap (Wordpress plugin), terms of use
- Added a xml sitemap for search engines (Wordpress plugin)
- Used StumbleUpon to get some traffic
- Added site to Google Webmasters tools
The next steps are to do some article marketing and just promote as much as I can. I think I will continue making targeted blogs for topics I am interested and just one page landing pages for affiliate products that I feel will convert into sales.
So far I am making sales in:
- Clickbank
- Amazon
- WWB (Worldwide Brands)
- DoubleClick Performics
Clickbank is the easiest for me to generate sales with while I am learning the ropes. Many of the products are a bit shady so I try to choose ones that I would probably purchase myself. It is definitely exhilarating to see sales coming in. It shows me that I’m at least on the right track and most of the things I am learning are beginning to work.
Topics: Online Sales |