Building mini-sites can drive traffic to your online store or your landing pages. This is a critical method which can increase web traffic significantly. A mini-site is a small site between 5-10 pages which cater to a particular niche. The mini-site can hold various articles with keywords linking back to your main site. If you have a network of these mini-sites out on the internet, they basically work as 24/7 sales representatives leading potential customers to your store or affiliate landing page.
Since a mini-site usually focuses on a particular niche, you can post several articles pertaining to the niche which are keyword heavy. These keyword links act as backlinks which most search engines use as a way to place value on your main site. It's a way of saying your main site is reputable, therefore there is more of a chance of your site ranking well in the search engines.
Whether or not you monetize your mini-sites is up to you, however, I've read that monetizing with ads can be referred to as a "leak" because you are leading your potential customers away from your site which defeats the purpose of using mini-sites as a marketing tool. I've experienced the success of mini-sites with a client I work with. They are great form of marketing and have resulted in an increase of sales for their main store.
Tags: mini-sites, online stores, increase sales, attract customers, internet marketing
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